Tuesday, May 2025

12:10 PM - 12:30 PM

Room: LL21AB

Session: Sustainable LCD Technology

LCD Modes for Sustainability and Energy Saving

Invited

• 

  Director Global Technical Marketing LC&RM

  Achim Goetz , MA

  Merck KGaA, Darmstadt, Germany

Description:

Energy saving is becoming increasingly important, driven not only by stricter energy labels but also by a growing awareness of sustainability among consumers. Additionally, longer battery life for mobile devices enhances user convenience. Merck's liquid crystal (LC) mixtures currently support various LCD modes in the market, with ongoing developments focused on energy efficiency and sustainability. We aim to provide a brief summary of these past and future advancements.