Sam Phenix's 25+ year career has spanned engineering, business development, and corporate leadership. She has a history of driving display technology innovations across multiple, demanding vertical markets, while serving in leadership roles at companies such as Leyard, Planar, Intel, Dell, and Barco. Sam now runs a consulting business, and is a founder and board member of Magwire, Inc.

She is an active member of the Audio Visual (AV) community; having previously served as the Chair of AVIXA board of directors, as well as director at large for the AVIXA Foundation board. She is also heavily involved with SID, volunteering to lead several different initiatives over the years and currently serving on the board of directors as the Regional Vice President for the Pacific and South Americas.