Dr. Ben Sherliker is a senior Holographer at Trulife Optics, England. He has a masters in physics from the University of Manchester, England and a PhD in semiconductor physics from the University of Manchester. He currently specialises in experimental holographic recording setups and materials research. Trulife Optics makes bespoke holographic optical elements for various industries such as augmented reality and holographic reticles. Trulife Optics provides consultancy services in optical design, holographic prototyping and mass manufacturing of hologram copies.